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~person:"Mooradian, Todd A."
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Mooradian, Todd A.
Füller, Johann
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Journal of business strategy
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Personality, person-brand fit, and brand community : an investigation of individuals, brands, and brand communities
Matzler, Kurt
;
Pichler, Elisabeth A.
;
Füller, Johann
; …
- In:
Journal of marketing management : MM
27
(
2011
)
9/10
,
pp. 874-890
Persistent link: https://www.econbiz.de/10009349582
Saved in:
2
Unlocking laggard markets : innovation without high tech
Matzler, Kurt
;
Mooradian, Todd A.
;
Füller, Johann
; …
- In:
Journal of business strategy
35
(
2014
)
2
,
pp. 19-25
Persistent link: https://www.econbiz.de/10010385668
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