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Morgan, Felicia N.
Iacobucci, Dawn
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Service branding
Ostrom, Amy L.
;
Iacobucci, Dawn
;
Morgan, Felicia N.
- In:
Kellogg on branding : the marketing faculty of the …
,
(pp. 186-200)
.
2005
Persistent link: https://www.econbiz.de/10003285391
Saved in:
2
Service blueprinting: a practical technique for service innovation
Bitner, Mary Jo
;
Ostrom, Amy L.
;
Morgan, Felicia N.
- In:
California management review
50
(
2007/08
)
3
,
pp. 66-94
Persistent link: https://www.econbiz.de/10003733784
Saved in:
3
Service Blueprinting: A Practical Technique for Service Innovation
Bitner, Mary Jo
;
Ostrom, Amy L.
;
Morgan, Felicia N.
- In:
California management review : CMR
50
(
2008
)
3
,
pp. 66-94
Persistent link: https://www.econbiz.de/10008056956
Saved in:
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