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Location still matters : evidence from an online shopping field experiment
Morgan, John; Ong, David; Zhong, Zemin - In: Journal of economic behavior & organization : JEBO 146 (2018), pp. 43-54
Persistent link: https://www.econbiz.de/10011985673
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Der Trade-Off zwischen dem Wunsch nach Anonymität und Vertrauen im Internet: Hemmnis für den Electronic Commerce?
Spann, Martin; Zuber, Markus - In: Jahrbuch der Absatz- und Verbrauchsforschung 49 (2003) 2, pp. 185-205
Persistent link: https://www.econbiz.de/10001776642
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Virtuelle Börsen als Instrument zur Marktforschung
Spann, Martin - 2002 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001717267
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Delegating pricing power to customers : Pay What You Want or Name Your Own Price?
Krämer, Florentin; Schmidt, Klaus M.; Spann, Martin; … - In: Journal of economic behavior & organization : JEBO 136 (2017), pp. 125-140
Persistent link: https://www.econbiz.de/10011852639
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Behavioral biases in marketing
Dowling, Katharina; Guhl, Daniel; Klapper, Daniel; … - In: Journal of the Academy of Marketing Science 48 (2020) 3, pp. 449-477
Persistent link: https://www.econbiz.de/10012290965
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Applying option thinking to value experiential marketing content
Völckner, Franziska; Spann, Martin; Sattler, Henrik; … - In: The journal of media economics 35 (2023) 1/2, pp. 1-27
Persistent link: https://www.econbiz.de/10014340498
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Reverse-pricing-Verfahren und deren Möglichkeiten zur Messung von individuellen Suchkosten und Zahlungsbereitschaften
Spann, Martin; Skiera, Bernd; Schäfers, Björn - In: Schmalenbachs Zeitschrift für betriebswirtschaftliche … 57 (2005) 2, pp. 107-128
Persistent link: https://www.econbiz.de/10002656857
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The impact of information diffusion on bidding behavior in secret reserve price auctions
Hinz, Oliver; Spann, Martin - In: Information systems research : ISR 19 (2008) 3, pp. 351-368
Persistent link: https://www.econbiz.de/10003771610
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Preface: Pricing in electronic markets and networks
Spann, Martin; Herrmann, Andreas; Sprott, David E. - In: Electronic markets : the international journal on … 20 (2010) 2, pp. 83-84
Persistent link: https://www.econbiz.de/10003977221
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Price discrimination in E-commerce? : an examination of dynamic pricing in name-your-own price markets
Hinz, Oliver; Hann, Il-Horn; Spann, Martin - In: Management information systems : mis quarterly 35 (2011) 1, pp. 81-98
Persistent link: https://www.econbiz.de/10008905437