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Alliance-based new product development success: the role of formalization in exploration and exploitation contexts
Lambe, C. Jay
;
Morgan, Robert
;
Sheng, Shibin
;
Kutwaroo, …
- In:
Journal of business-to-business marketing
16
(
2009
)
3
,
pp. 242-275
Persistent link: https://www.econbiz.de/10003891853
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