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~person:"Morschett, Dirk"
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Morschett, Dirk
Kollmann, Tobias
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Heinemann, Gerrit
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Swoboda, Bernhard
67
Wirtz, Bernd W.
61
Grewal, Dhruv
56
Rudolph, Thomas
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Stark, Oded
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53
Schramm-Klein, Hanna
53
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Bauer, Hans H.
48
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39
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Lee, In
38
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38
Ahlert, Dieter
36
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36
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36
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35
Pavlou, Paul A.
35
Jin, Ginger Zhe
34
Khare, Arpita
34
Péntek, Márta
34
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34
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34
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34
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3
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Establishment of online shops by SME retailers and wholesalers : a rational decision or institutional pressure?
Morschett, Dirk
;
Schu, Matthias
- In:
Marketing : ZFP ; journal of research and management
36
(
2014
)
2
,
pp. 107-118
Persistent link: https://www.econbiz.de/10010385227
Saved in:
2
Internationalization speed of online retailers : a resource-based perspective on the influence factors
Schu, Matthias
;
Morschett, Dirk
;
Swoboda, Bernhard
- In:
Management international review : mir ; journal of …
56
(
2016
)
5
,
pp. 733-757
Persistent link: https://www.econbiz.de/10011666195
Saved in:
3
Food Online - Hype oder die Zukunft des LEH?
Morschett, Dirk
;
Schmid, David
;
Foscht, Thomas
-
2017
Persistent link: https://www.econbiz.de/10011732549
Saved in:
4
E-Commerce: die Zukunft des elektronischen Handels
Morschett, Dirk
- In:
Faszination Handel : 50 Jahre Saarbrücker Handelsforschung
,
(pp. 313-335)
.
2007
Persistent link: https://www.econbiz.de/10003525964
Saved in:
5
Perspektiven des Business-to-Business-Handels
Zentes, Joachim
;
Morschett, Dirk
- In:
Handelsforschung
17
(
2003
),
pp. 23-42
Persistent link: https://www.econbiz.de/10001728858
Saved in:
6
B2B-Handel : Perspektiven des Groß- und Außenhandels
Zentes, Joachim
(
ed.
);
Swoboda, Bernhard
(
contributor
); …
-
2002
-
1. Aufl
Persistent link: https://www.econbiz.de/10001643618
Saved in:
7
Retail-Branding - strategischer Rahmen für das Handelsmarketing
Morschett, Dirk
- In:
Handbuch Handel : Strategien - Perspektiven - …
,
(pp. 525-546)
.
2006
Persistent link: https://www.econbiz.de/10003276133
Saved in:
8
Moderating role of involvement in building a retail brand
Swoboda, Bernhard
;
Haelsig, Frank
;
Schramm-Klein, Hanna
; …
- In:
International journal of retail & distribution management
37
(
2009
)
11
,
pp. 952-974
Persistent link: https://www.econbiz.de/10009521950
Saved in:
9
Cross-channel integration : is it valued by customers?
Schramm-Klein, Hanna
;
Wagner, Gerhard
;
Steinmann, Sascha
; …
- In:
The international review of retail, distribution and …
21
(
2011
)
5
,
pp. 501-511
Persistent link: https://www.econbiz.de/10009492161
Saved in:
10
Retailer corporate social responsibility : shedding light on CSR's impact on profit of intermediaries in marketing channels
Schramm-Klein, Hanna
;
Morschett, Dirk
;
Swoboda, Bernhard
- In:
International journal of retail & distribution management
43
(
2015
)
4/5
,
pp. 403-431
Persistent link: https://www.econbiz.de/10011298823
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