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The influence of country image structure on consumer evaluations of foreign products

Laroche, Michel; Papadopoulos, Nicolas; Heslop, Louise A.; … - In: International marketing review 22 (2005) 1, pp. 96

Persistent link: https://www.econbiz.de/10006239717

Cultural differences in consumer susceptibility to interpersonal influence : the role of individualism

Mourali, Mehdi; Laroche, Michel; Pons, Frank - In: Marketing and multicultural diversity, (pp. 11-30). 2006

Persistent link: https://www.econbiz.de/10003291134

Compromise and Attraction Effects under Prevention and Promotion Motivations

Mourali, Mehdi; Bckenholt, Ulf; Laroche, Michel - In: Journal of Consumer Research 34 (2007) 2, pp. 234-247

This article examines the influence of consumers' motivational orientations on their susceptibilities to context effects. Prevention-focused consumers were found to be more sensitive to the compromise effect and less sensitive to the attraction effect than promotion-focused consumers. In...

Persistent link: https://www.econbiz.de/10005735848

Compromise and Attraction Effects under Prevention and Promotion Motivations

Mourali, Mehdi; Böckenholt, Ulf; Laroche, Michel - In: Journal of consumer research : JCR ; an … 34 (2007) 2, pp. 234-247

Persistent link: https://www.econbiz.de/10007763386

Consumer reactions to crowded retail settings: Cross-cultural differences between North America and the Middle East

Pons, Frank; Laroche, Michel; Mourali, Mehdi - In: Psychology & marketing 23 (2006) 7, pp. 555-572

Persistent link: https://www.econbiz.de/10007265812

Individualistic orientation and consumer susceptibility to interpersonal influence

Mourali, Mehdi; Laroche, Michel; Pons, Frank - In: The journal of services marketing 19 (2005) 3, pp. 164-173

Persistent link: https://www.econbiz.de/10007098341