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What's advertising content worth? Evidence from a consumer credit marketing field experiment
Bertrand, Marianne; Karlan, Dean S.; Mullainathan, Sendhil - 2008
outlays are on the creative design of advertising content. Creative content often uses nuances of presentation and framing … of advertising content as it compares in magnitude to the effect of price. We analyze a direct mail field experiment in … South Africa implemented by a consumer lender that randomized creative content and loan price simultaneously. We find that …
Persistent link: https://www.econbiz.de/10010270671
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What's Advertising Content Worth? Evidence from a Consumer Credit Marketing Field Experiment
Bertrand, Marianne; Karlan, Dean; Mullainathan, Sendhil; … - Economics Department, Yale University - 2009
outlays are on the creative design of advertising content. Creative content often uses nuances of presentation and framing … of advertising content as it compares in magnitude to the effect of price. We analyze a direct mail field experiment in … South Africa implemented by a consumer lender that randomized creative content and loan price simultaneously. We find that …
Persistent link: https://www.econbiz.de/10008472173
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What's Psychology Worth? A Field Experiment in the Consumer Credit Market
Bertrand, Marianne; Karlan, Dean S.; Mullainathan, Sendhil - Economic Growth Center, Economics Department - 2005
letter, which did not affect offer terms or economic content, were also independently randomized. Consistent with standard …
Persistent link: https://www.econbiz.de/10005558488
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What's Advertising Content Worth? Evidence from a Consumer Credit Marketing Field Experiment
Bertrand, Marianne; Mullainathan, Sendhil; Karlan, Dean; … - Economic Growth Center, Economics Department - 2009
outlays are on the creative design of advertising content. Creative content often uses nuances of presentation and framing … of advertising content as it compares in magnitude to the effect of price. We analyze a direct mail field experiment in … South Africa implemented by a consumer lender that randomized creative content and loan price simultaneously. We find that …
Persistent link: https://www.econbiz.de/10005357712
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What's Psychology Worth? A Field Experiment in the Consumer Credit Market
Bertrand, Marianne; Karlan, Dean; Mullainathan, Sendhil; … - The Field Experiments Website - 2006
Numerous laboratory studies find that minor nuances of presentation and description change behavior in ways that are inconsistent with standard economic models. How much do these context effects matter in natural settings, when consumers make large, real decisions and have the opportunity to...
Persistent link: https://www.econbiz.de/10005490038
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What's Psychology Worth? A Field Experiment in the Consumer Credit Market
Bertrand, Marianne; Karlan, Dean S.; Mullainathan, Sendhil - 2005
letter, which did not affect offer terms or economic content, were also independently randomized. Consistent with standard …
Persistent link: https://www.econbiz.de/10010369232
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Coarse Thinking and Persuasion
Mullainathan, Sendhil; Shleifer, Andrei; Schwartzstein, … - National Bureau of Economic Research (NBER) - 2006
informational content of a given message from situations in a category where it is useful to those where it is not. The model …
Persistent link: https://www.econbiz.de/10005084819
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What's psychology worth? : a field experiment in the consumer credit market
Bertrand, Marianne; Karlan, Dean; Mullainathan, Sendhil; … - 2005
, which did not affect offer terms or economic content, were also independently randomized. Consistent with standard economics …
Persistent link: https://www.econbiz.de/10011612044
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What's advertising content worth? : evidence from a consumer credit marketing field experiment
Bertrand, Marianne; Karlan, Dean; Mullainathan, Sendhil; … - 2009
outlays are on the creative design of advertising content. Creative content often uses nuances of presentation and framing … of advertising content as it compares in magnitude to the effect of price. We analyze a direct mail field experiment in … South Africa implemented by a consumer lender that randomized creative content and loan price simultaneously. We find that …
Persistent link: https://www.econbiz.de/10003811505
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What's Advertising Content Worth? Evidence from a Consumer Credit Marketing Field Experiment
Bertrand, Marianne; Karlan, Dean S.; Mullainathan, Sendhil - 2009
outlays are on the creative design of advertising content. Creative content often uses nuances of presentation and framing … of advertising content as it compares in magnitude to the effect of price. We analyze a direct mail field experiment in … South Africa implemented by a consumer lender that randomized creative content and loan price simultaneously. We find that …
Persistent link: https://www.econbiz.de/10014211033