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~person:"Muller, Eitan"
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Theorie
7
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diffusion
3
new products
3
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2
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Muller, Eitan
Mahajan, Vijay
200
Wind, Yoram
137
Wind, Jerry
22
Green, Paul E.
21
Prasad, Ashutosh
14
Venkatesh, R.
12
Douglas, Susan P.
11
Kashmiri, Saim
11
Sheth, Jagdish N.
10
Peterson, Robert A.
8
Rao, Vithala R.
8
Sharma, Subhash
7
Wind, Yoram Jerry
7
DeSarbo, Wayne S.
6
Gunther, Robert E.
6
Jain, Arun K.
6
Sharp, Byron
6
Bass, Frank M.
5
Chitturi, Ravindra
5
Krieger, Abba M.
5
Nath, Pravin
5
Raghunathan, Rajagopal
5
Balasubramanian, Sridhar
4
Bettis, Richard A.
4
Bronnenberg, Bart
4
Bronnenberg, Bart J.
4
Claycamp, Henry J.
4
Krishnan, V.
4
Thomas, Robert J.
4
Bhattacharya, Shantanu
3
Brower, Jacob
3
Douglas, Susan
3
Fershtman, Chaim
3
Givon, Moshe
3
Haruvy, Ernan
3
Kerin, Roger A.
3
Kleindorfer, Paul R.
3
Navin, T.
3
Nicosia, Francesco M.
3
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Technological forecasting & social change : an international journal
7
Marketing Science
6
Journal of marketing
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Management Science
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
International marketing ; Vol. V
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
The journal of product innovation management : an internat. publication of the Product Development & Management Association
1
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ECONIS (ZBW)
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8
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1
Advertising, pricing and stability in oligopolistic markets for new products
Fershtman, Chaim
;
Mahajan, Vijay
;
Muller, Eitan
-
1983
Persistent link: https://www.econbiz.de/10003277997
Saved in:
2
Waterfall and sprinkler new-product strategies in competitive global markets
Kalish, Shlomo
;
Mahajan, Vijay
;
Muller, Eitan
-
2006
Persistent link: https://www.econbiz.de/10003410839
Saved in:
3
Introduction strategy for new products with positive and negative word-of-mouth
Mahajan, Vijay
;
Muller, Eitan
;
Kerin, Roger A.
- In:
Management science : journal of the Institute for …
30
(
1984
)
12
,
pp. 1389-1404
Persistent link: https://www.econbiz.de/10003600161
Saved in:
4
Innovation diffusion and new product growth models : a critical review and research directions
Peres, Renana
;
Muller, Eitan
;
Mahajan, Vijay
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
2
,
pp. 91-106
Persistent link: https://www.econbiz.de/10003987352
Saved in:
5
Innovation diffusion and new product growth models in marketing
Mahajan, Vijay
;
Muller, Eitan
- In:
Journal of marketing
43
(
1979
)
4
,
pp. 55-68
Persistent link: https://www.econbiz.de/10002414863
Saved in:
6
Assessing the relationship between the user-based market share and unit sales-based market share for pirated software brands in competitive markets
Givon, Moshe
- In:
Technological forecasting & social change : an …
55
(
1997
)
2
,
pp. 131-144
Persistent link: https://www.econbiz.de/10001222749
Saved in:
7
Timing, diffusion, and substitution of successive generations of technological innovations : the IBM mainframe case
Mahajan, Vijay
- In:
Technological forecasting & social change : an …
51
(
1996
)
2
,
pp. 109-132
Persistent link: https://www.econbiz.de/10001202311
Saved in:
8
Pricing and diffusion of primary and contingent products
Mahajan, Vijay
- In:
Technological forecasting & social change : an …
39
(
1991
)
3
,
pp. 291-307
Persistent link: https://www.econbiz.de/10001107875
Saved in:
9
Innovation diffusion in a borderless global market : will the 1992 unification of the European Community accelerate diffusion of new ideas, products, and technologies?
Mahajan, Vijay
- In:
Technological forecasting & social change : an …
45
(
1994
)
3
,
pp. 221-235
Persistent link: https://www.econbiz.de/10001162712
Saved in:
10
New product diffusion models in marketing : a review and directions for research
Mahajan, Vijay
- In:
Journal of marketing
54
(
1990
)
1
,
pp. 1-26
Persistent link: https://www.econbiz.de/10001082065
Saved in:
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