Purpose Empirical evidence is insufficient to explain which factors contribute to the survival and competitiveness of traditional travel agencies (TTAs). Malaysian TTAs are rather slow in information communication technology (ICT). However, several initiatives by the government were directed to...

Purpose – This study aims to examine the direct influence of perceived destination quality on tourists’ behavioural intentions and the indirect effect through satisfaction, in the context of rural tourism destinations in Malaysia. It also aims to investigate how tourists’ socio-demographic...