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~person:"Murphy, Brian B."
~subject:"E-commerce"
~subject:"Relationship marketing"
~type_genre:"Graue Literatur"
~type_genre:"Handbook"
~type_genre:"Sammlung"
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E-commerce
Relationship marketing
Beziehungsmarketing
7
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Supplier relationship management
4
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2
2005
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Murphy, Brian B.
Homburg, Christian
31
Van den Poel, Dirk
25
Bauer, Hans H.
17
Bruhn, Manfred
17
Wiedmann, Klaus-Peter
16
Huber, Frank
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Weerth, Carsten
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Vollhardt, Kai
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Wilde, Klaus D.
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Working paper / Department of Commerce, College of Business, Massey University
7
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ECONIS (ZBW)
7
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Stakeholder perceptions presage holistic stakeholder relationship marketing performance
Murphy, Brian B.
;
Maguiness, Paul
;
Pescott, Chris
; …
-
2004
Persistent link: https://www.econbiz.de/10002084507
Saved in:
2
Augmenting relationship marketing with a stakeholder and triple bottom line orientation in a stakeholder business model to enhance business profitability
Murphy, Brian B.
;
Maguiness, Paul
;
Pescott, Chris
; …
-
2003
Persistent link: https://www.econbiz.de/10001911939
Saved in:
3
Measuring holistic marketing performance in a stakeholder relationship marketing model
Murphy, Brian B.
;
Maguiness, Paul
;
Pescott, Chris
; …
-
2004
Persistent link: https://www.econbiz.de/10002257052
Saved in:
4
An evaluation of stakeholder relationship marketing in India
Murphy, Brian B.
;
Ranka, Manish
-
2006
Persistent link: https://www.econbiz.de/10003582803
Saved in:
5
Updating a Stakeholderism framework for measuring relationship marketing
Murphy, Brian B.
;
Pescott, Chris
;
Maguiness, Paul
-
2005
Persistent link: https://www.econbiz.de/10003142513
Saved in:
6
Augmenting strategic marketing planning with a Stakeholder perspective
Murphy, Brian B.
;
Ling Ling Zhang
;
Sima, Herbert
; …
-
2005
Persistent link: https://www.econbiz.de/10003142612
Saved in:
7
An Evaluation of stakeholder relationship marketing in China
Murphy, Brian B.
;
Wang, Rongmei
-
2005
Persistent link: https://www.econbiz.de/10003048360
Saved in:
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