The aim of this paper is to conceptualize the significance of customer-defined market orientation in creating superior customer value and building long-term customer relationship which in turn increases the customer satisfaction and loyalty, moreover, the framework also theorized the mediating...

Nowadays advertising has become a lifeline for business and endorsement of a females in advertising has become an unavoidable fact. Over a few decades, a wide range of researches have been carried out on female role portrayal in advertisements however, the role of demographic factors to moderate...

Management practices are being carried out by most of the small and medium sized enterprises (SME) which substantially switched to sophisticated manner. This study aims to determine the relationship between human resource management (HRM) and supply chain management (SCM) in SME. The data from...

This conceptual paper aims to investigate corporate social responsibility (CSR) practises in the tourism sector. Drawing on the existing literature, this study conceptualises the linkage between CSR, sustainability governance, and sustainable performance. Moreover, this study conceptualises...

"This book gives an in-depth overview of the integration of supply chain and blockchain technology, and its potential applications while providing contemporary theoretical frameworks and the latest empirical findings"--