Market(ing) wisdom differences between family and non-family firms : an empirical study on small and medium enterprises
Arsalan Mujahid Ghouri, Naveed R. Khan, Mustafa R. Khan, V.G. Venkatesh, Hari Srivastava
| Year of publication: |
2020
|
|---|---|
| Authors: | Ghouri, Arsalan Mujahid ; Khan, Naveed R. ; Mustafa Rehman Khan ; Venkatesh, V. G. ; Srivastava, Hari |
| Published in: |
Journal of enterprising culture. - Singapore [u.a.] : World Scientific Publishing, ISSN 0218-5563, ZDB-ID 2225562-X. - Vol. 28.2020, 2, p. 171-200
|
| Subject: | SMEs | market orientation | marketing capabilities | marketing practices | family firms | ownership type | service sector | KMU | SME | Familienunternehmen | Family business | Marketingmanagement | Marketing management | Unternehmenserfolg | Firm performance | Marketing | Eigentümerstruktur | Ownership structure | Dienstleistungssektor | Service industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1142/S0218495820500089 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012421241