//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Naik, Prasad A."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Redesigning marketing to fit a...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising effects
1
Advertising planning
1
Marketing management
1
Marketingmanagement
1
Werbeplanung
1
Werbewirkung
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Undetermined
1
Author
All
Naik, Prasad A.
Schultz, Don E.
167
Kitchen, Philip J.
16
Block, Martin P.
10
Peltier, James
7
Kerr, Gayle
6
Block, Martin
5
Kim, Ilchul
5
Schultz, Heidi F.
5
Malthouse, Edward C.
4
Peltier, James W.
4
Raman, Kalyan
4
Schibrowsky, John A.
4
E. Schultz, Don
3
Han, Dongsub
3
Jain, Varsha
3
Tannenbaum, Stanley I.
3
Bailey, Scott
2
Barger, Victor
2
Barnes, Beth E.
2
Biraghi, Silvia
2
Gambetti, Rossella C.
2
Hayman, Dana
2
Li, Tao
2
McColl, Rod
2
Pals, Heather
2
Patti, Charles H.
2
Raman, Kaylan
2
SCHULTZ, DON E.
2
Srinivasan, Shuba
2
Timothy, Alan
2
Viswanathan, Vijay
2
Zahay, Debra
2
Allison, Anne
1
Azzaro, Marian
1
Bang, Nguyen
1
Beede, Park
1
Brioschi, Edoardo T.
1
Brown, William P.
1
Chu, Guangzhi
1
more ...
less ...
Published in...
All
Journal of advertising research
2
Source
All
ECONIS (ZBW)
1
OLC EcoSci
1
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Perils of using OLS to estimate multimedia communications effects
Naik, Prasad A.
;
Schultz, Don E.
;
Srinivasan, Shuba
- In:
Journal of advertising research
47
(
2007
)
3
,
pp. 257-269
Persistent link: https://www.econbiz.de/10003610521
Saved in:
2
Perils of Using OLS to Estimate Multimedia Communications Effects
Naik, Prasad A.
;
Schultz, Don E.
;
Srinivasan, Shuba
- In:
Journal of advertising research
47
(
2007
)
3
,
pp. 257-269
Persistent link: https://www.econbiz.de/10007874356
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->