Narrow search
Showing 1 - 4 of 4
Cover Image
Learning from giants : exploring, classifying and analysing existing knowledge on market research
Nairn, Agnès; Berthon, Pierre R.; Money, Arthur H. - 2009
Persistent link: https://www.econbiz.de/10003794767
Cover Image
Blinded by science : the managerial consequences of inadequately validated cluster analysis solutions
Bottomley, Paul; Nairn, Agnès - 2009
Persistent link: https://www.econbiz.de/10003794819
Cover Image
Learning from giants : exploring, classifying and analysing existing knowledge on market research
Nairn, Agnès; Berthon, Pierre; Money, Arthur - In: International journal of market research : JMRS ; the … 49 (2007) 2, pp. 257-274
Persistent link: https://www.econbiz.de/10003436748
Cover Image
Blinded by science : the managerial consequences of inadequately validated cluster analysis solutions
Bottomley, Paul; Nairn, Agnès - 2007
Persistent link: https://www.econbiz.de/10003541204