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Reexamining the link between customer orientation and business performance : the role of information systems
Zhu, Zhen; Nakata, Cheryl - In: Journal of marketing theory and practice 15 (2007) 3, pp. 187-203
Persistent link: https://www.econbiz.de/10003745457
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The complex contribution of information technology capability to business performance
Nakata, Cheryl; Zhu, Zhen; Kraimer, Maria L. - In: Journal of managerial issues : JMI 20 (2008) 4, pp. 485-506
Persistent link: https://www.econbiz.de/10003795183
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Integrating marketing and information services functions : a complementarity and competence perspective
Nakata, Cheryl; Zhu, Zhen; Izberk-Bilgin, Elif - In: Journal of the Academy of Marketing Science 39 (2011) 5, pp. 700-716
Persistent link: https://www.econbiz.de/10009381728
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Fix it or leave it? : customer recovery from self-service technology failures
Zhu, Zhen; Nakata, Cheryl; Sivakumar, K.; Grewal, Dhruv - In: Journal of retailing 89 (2013) 1, pp. 15-29
Persistent link: https://www.econbiz.de/10009732748
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Sustainable innovation and the triple bottom-line : a market-based capabilities and stakeholder perspective
Weidner, Kelly; Nakata, Cheryl; Zhu, Zhen - In: Journal of marketing theory and practice : JMTP 29 (2021) 2, pp. 141-161
Persistent link: https://www.econbiz.de/10012515110
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Self-service technology effectiveness: the role of design features and individual traits
Zhu, Zhen; Nakata, Cheryl; Sivakumar, K.; Grewal, Dhruv - In: Journal of the Academy of Marketing Science 35 (2007) 4, pp. 492-506
Persistent link: https://www.econbiz.de/10007877466
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Fix It or Leave It? Customer Recovery from Self-service Technology Failures
Zhu, Zhen; Nakata, Cheryl; Sivakumar, K.; Grewal, Dhruv - In: Journal of retailing 89 (2013) 1, pp. 15-29
Persistent link: https://www.econbiz.de/10010073974
Cover Image
The complex contribution of information technology capability to business performance
Nakata, Cheryl; Zhu, Zhen; Kraimer, Maria L. - In: Journal of managerial issues : JMI 20 (2008) 4, pp. 485-506
Persistent link: https://www.econbiz.de/10009883947
Cover Image
Reexamining the link between customer orientation and business performance : the role of information systems
Zhu, Zhen; Nakata, Cheryl - In: Journal of marketing theory and practice 15 (2007) 3, pp. 187-203
Persistent link: https://www.econbiz.de/10009884886
Cover Image
Integrating marketing and information services functions: a complementarity and competence perspective
Nakata, Cheryl; Zhu, Zhen; Izberk-Bilgin, Elif - In: Journal of the Academy of Marketing Science 39 (2011) 5, pp. 700-717
Persistent link: https://www.econbiz.de/10009263504