Self-service technology effectiveness: the role of design features and individual traits
Year of publication: |
2007
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Authors: | Zhu, Zhen ; Nakata, Cheryl ; Sivakumar, K. ; Grewal, Dhruv |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 35.2007, 4, p. 492-506
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