D'souza, Clare; Nanere, Marthin; Marimuthu, Malliga; … - In: Asia Pacific Journal of Marketing and Logistics 34 (2021) 10, pp. 2314-2330
Purpose: Despite the theoretical advancements of market orientation and firm performance, there is a paucity of research regarding SMEs in Indonesia. Customer and competitor orientation were examined as two distinct constructs as per the literature, as it has been questioned for its robustness....
