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Industrial and social networks in Asian collectivist societies

Ewing, Michael; Napoli, Julie; Caruana, Albert - In: The journal of contemporary issues in business and … 6 (2000) 2, pp. 25-32

Persistent link: https://www.econbiz.de/10003182392

Developing and validating a multidimensional nonprofit brand orientation scale

Operating in a progressively more competitive and turbulent environment, nonprofit organizations are beginning to recognize the need to become more "businesslike" and of the value of marketing in achieving a competitive advantage. Whilst marketing alone is not purported to be a "quick-fix"...

Persistent link: https://www.econbiz.de/10009479402

Managing southeast asian brands in the global economy

Ewing, Michael; Napoli, Julie; Pitt, Leyland - In: Business Horizons 44 (2001) 3, pp. 52-58

Persistent link: https://www.econbiz.de/10005438847

Managing Southeast Asian Brands in the Global Economy - Why has it been such a struggle for these "tigers" to make an impact on the world market? And what can their marketers do to...

Ewing, Michael; Napoli, Julie; Pitt, Leyland - In: Business horizons 44 (2001) 3, pp. 52-58

Persistent link: https://www.econbiz.de/10006181063

Developing and validating a multidimensional nonprofit brand orientation scale

Ewing, Michael T.; Napoli, Julie - In: Journal of Business Research 58 (2005) 6, pp. 841-853

Persistent link: https://www.econbiz.de/10005474160

Brand management in small to medium-sized enterprises

Berthon, Pierre R.; Ewing, Michael T.; Napoli, Julie - In: Journal of small business management : JSBM ; a joint … 46 (2008) 1, pp. 27-45

Persistent link: https://www.econbiz.de/10003723438

On the renaissance of Chinese brands

Ewing, Michael T.; Napoli, Julie; Pitt, Leyland F.; … - In: International journal of advertising : the quarterly … 21 (2002) 2, pp. 197-216

Persistent link: https://www.econbiz.de/10008119042

Industrial and social networks in Asian collectivist societies

Ewing, Michael T.; Napoli, Julie; Caruana, Albert - In: The journal of contemporary issues in business and … 6 (2000) 2, pp. 25-32

Persistent link: https://www.econbiz.de/10009932716