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Legends in consumer behavior: James R. Bettman
Bettman, James R. - 2016
Persistent link: https://www.econbiz.de/10011413962
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Legends in consumer behavior: Jacob Jacoby
Jacoby, Jacob - 2015
Persistent link: https://www.econbiz.de/10011413983
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Philanthropic campaigns and customer behavior : field experiments on an online taxi booking platform
Singh, Jasjit; Teng, Nina; Netessine, Serguei - 2017 - Revised version of 2016/25/STR/TOM
Persistent link: https://www.econbiz.de/10011702943
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Selling off-grid light to liquidity constrained consumers
Uppari, Bhavani Shanker; Popescu, Ioana; Netessine, Serguei - 2017 - Revised version of 2017/13/DSC/TOM
Persistent link: https://www.econbiz.de/10011704306
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Customer response to corporate philanthropy : field experiments in an online marketplace
Singh, Jasjit; Teng, Nina; Netessine, Serguei - 2016
Persistent link: https://www.econbiz.de/10011576885
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Philanthropic campaigns and customer behavior : field experiments in an online taxi booking company
Singh, Jasjit; Teng, Nina; Netessine, Serguei - 2016 - Revised version of 2016/20/STR/TOM
Persistent link: https://www.econbiz.de/10011577806
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An empirical study of the impact of product variety on demand concentration
Tan, Tom Fangyun; Netessine, Serguei; Hitt, Lorin - 2016 - Revised version of 2015/32/TOM/ACGRE
Persistent link: https://www.econbiz.de/10011588644
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"Radical" experiential views : the consumption experience and customer value
Holbrook, Morris B. - 2015
Persistent link: https://www.econbiz.de/10010513827
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Traditional decision-oriented approaches : attitude, information-processing, and features-perceptions-affect models
Holbrook, Morris B. - 2015
Persistent link: https://www.econbiz.de/10010504990
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Legends in consumer behavior: Morris B. Holbrook
Holbrook, Morris B. - 2015
Persistent link: https://www.econbiz.de/10010505247