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Legends in consumer behavior: James R. Bettman
Bettman, James R. - 2016
Persistent link: https://www.econbiz.de/10011413962
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Legends in consumer behavior: Jacob Jacoby
Jacoby, Jacob - 2015
Persistent link: https://www.econbiz.de/10011413983
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"Radical" experiential views : the consumption experience and customer value
Holbrook, Morris B. - 2015
Persistent link: https://www.econbiz.de/10010513827
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Beliefs and consumer search
Janssen, Maarten C. W.; Shelegia, Sandro - 2015
Persistent link: https://www.econbiz.de/10010493476
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Consumer search with observational learning
García, Daniel; Shelegia, Sandro - 2015
Persistent link: https://www.econbiz.de/10010493478
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When the price you see is not the price you get : a bargaining study
Shelegia, Sandro; Sherman, Joshua - 2014
Persistent link: https://www.econbiz.de/10010493647
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A utility-based model of sales with informative advertising
Shelegia, Sandro; Wilson, Christopher - 2014
Persistent link: https://www.econbiz.de/10010493652
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Traditional decision-oriented approaches : attitude, information-processing, and features-perceptions-affect models
Holbrook, Morris B. - 2015
Persistent link: https://www.econbiz.de/10010504990
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Legends in consumer behavior: Morris B. Holbrook
Holbrook, Morris B. - 2015
Persistent link: https://www.econbiz.de/10010505247
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Macromarketing applications, Part II: marketing versus consumer research
Holbrook, Morris B. - 2015
Persistent link: https://www.econbiz.de/10010505780