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The perceived value of brand heritage and brand luxury : managing the effect on brand strength
Wiedmann, Klaus-Peter; Hennigs, Nadine; Schmidt, Steffen; … - In: Quantitative marketing and marketing management : …, (pp. 563-583). 2012
Persistent link: https://www.econbiz.de/10009621548
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The impact of brand and attention on consumers' willingness to pay : evidence from an eye tracking experiment
Lewis, Karen E.; Grebitus, Carola; Nayga, Rodolfo M. - In: Canadian journal of agricultural economics : CJAE 64 (2016) 4, pp. 753-777
Persistent link: https://www.econbiz.de/10011710925
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U.S. consumers' willingness to pay for food labeled "genetically modified"
Onyango, Benjamin; Nayga, Rodolfo M.; Govindasamy, Ramu - In: Agricultural and resource economics review : ARER 35 (2006) 2, pp. 299-310
Persistent link: https://www.econbiz.de/10003418160
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Effects of information on consumers' willingness to pay for golden rice
Depositario, Dinah Pura; Nayga, Rodolfo M.; Wu, Ximing; … - In: Asian economic journal : journal of the East Asian … 23 (2009) 4, pp. 457-476
Persistent link: https://www.econbiz.de/10003936313
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Valuing traceability of imported beef in Korea : an experimental auction approach
Ji Yong Lee; Han, Doo Bong; Nayga, Rodolfo M.; Lim, Song-soo - In: The Australian journal of agricultural and resource … 55 (2011) 3, pp. 360-373
Persistent link: https://www.econbiz.de/10009376127
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Are Korean consumers willing to pay a tax for a mandatory BSE testing programme?
Lee, Sang Hyeon; Ji Yong Lee; Han, Doo Bong; Nayga, … - In: Applied economics 47 (2015) 13/15, pp. 1286-1297
Persistent link: https://www.econbiz.de/10010512067
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The importance of taste in experimental auctions : consumers' valuation of calorie and sweetener labeling of soft drinks
Lewis, Karen E.; Grebitus, Carola; Nayga, Rodolfo M. - In: Agricultural economics : the journal of the … 47 (2016) 1, pp. 47-57
Persistent link: https://www.econbiz.de/10011430322
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Consumers' valuation of sustainability labels on meat
Van Loo, Ellen J.; Caputo, Vincenzina; Nayga, Rodolfo M.; … - In: Food policy : economics planning and politics of food … 49 (2014) 1, pp. 137-150
Persistent link: https://www.econbiz.de/10011285551
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Effect of price-discount distribution in multi-unit price promotions on consumers' willingness to pay, sales value, and retailers' revenue
Akaichi, Faical; Nayga, Rodolfo M.; Gil, José María - In: Agribusiness : an internat. journal 31 (2015) 1, pp. 14-32
Persistent link: https://www.econbiz.de/10011347564
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European consumer preferences for beef with nutrition and health claims : a multi-country investigation using discrete choice experiments
Van Wezemael, Lynn; Caputo, Vincenzina; Nayga, Rodolfo M.; … - In: Food policy : economics planning and politics of food … 44 (2014), pp. 167-176
Persistent link: https://www.econbiz.de/10010357009