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Naylor, Rebecca Walker
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Consumer response to and choice of customized versus standardized systems
Bharadwaj, Neeraj
;
Naylor, Rebecca Walker
;
ter …
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
3
,
pp. 216-227
Persistent link: https://www.econbiz.de/10008283563
Saved in:
2
Consumer response to and choice of customized versus standardized systems
Bharadwaj, Neeraj
;
Naylor, Rebecca Walker
;
ter …
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
3
,
pp. 216-228
Persistent link: https://www.econbiz.de/10008898990
Saved in:
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