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Spontaneity and international marketing performance
Souchon, Anne L.; Hughes, Paul; Farrell, Andrew M.; … - In: International marketing review 33 (2016) 5, pp. 671-690
Persistent link: https://www.econbiz.de/10011620305
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Salesperson improvisation : antecedents, performance outcomes, and boundary conditions
Banin, Abena Yeboah; Boso, Nathaniel; Hultman, Magnus; … - In: Industrial marketing management : the international … 59 (2016), pp. 120-130
Persistent link: https://www.econbiz.de/10011622838
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Does improvisation help or hinder planning in determining export success? : decision theory applied to exporting
Nemkova, Ekaterina; Souchon, Anne L.; Hughes, Paul; … - In: Journal of international marketing 23 (2015) 3, pp. 41-65
Persistent link: https://www.econbiz.de/10011341900
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Quadratic effects of dynamic decision-making capability on innovation orientation and performance : evidence from Chinese exporters
Hughes, Paul; Souchon, Anne L.; Nemkova, Ekaterina; … - In: Industrial marketing management : the international … 83 (2019), pp. 59-69
Persistent link: https://www.econbiz.de/10012146609
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Leveraging of Dynamic export capabilities for competitive advantage and performance consequences : evidence from China
Efrat, Kalanit; Hughes, Paul; Nemkova, Ekaterina; … - In: Journal of business research : JBR 84 (2018), pp. 114-124
Persistent link: https://www.econbiz.de/10011802799
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Export decision-making orientation : an exploratory study
Nemkova, Ekaterina; Souchon, Anne L.; Hughes, Paul - In: International marketing review 29 (2012) 4, pp. 349-378
Persistent link: https://www.econbiz.de/10009661282
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Export decision-making orientation: an exploratory study
Nemkova, Ekaterina; Souchon, Anne L.; Hughes, Paul - In: International marketing review 29 (2012) 4, pp. 349-379
Persistent link: https://www.econbiz.de/10009991266
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How agency and self-efficacy moderate the effects of strategic improvisational behaviors on sales performance : evidence from an emerging market
Hultman, Magnus; Boso, Nathaniel; Yeboah-Banin, Abena … - In: European management review : EMR 19 (2022) 3, pp. 417-435
Persistent link: https://www.econbiz.de/10013472563
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Decision-making in international marketing : past, present and future
Oliveira, João S.; Hultman, Magnus; Boso, Nathaniel; … - In: International marketing review 40 (2023) 3, pp. 413-428
Persistent link: https://www.econbiz.de/10014381212
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Special issue: decision-making in international marketing: past, present, and future
Oliveira, João S. (ed.); Hultman, Magnus (ed.);  … - 2023
Persistent link: https://www.econbiz.de/10014381220