Spontaneity and international marketing performance
Year of publication: |
2016
|
---|---|
Authors: | Souchon, Anne L. ; Hughes, Paul ; Farrell, Andrew M. ; Nemkova, Ekaterina ; Oliveira, João S. |
Published in: |
International marketing review. - Bingley : Emerald Publishing Limited, ISSN 0265-1335, ZDB-ID 859767-4. - Vol. 33.2016, 5, p. 671-690
|
Subject: | Performance | Contingency theory | International marketing | Decision-making | Exporting | Spontaneity | Internationales Marketing | Kontingenztheorie | Entscheidung | Decision | USA | United States | Theorie | Theory |
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