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Managerial implications of predicting purchase behavior from purchase intentions: a retail patronage case study
Newberry, C.Robert; Klemz, Bruce R.; Boshoff, Christo - In: The journal of services marketing 17 (2003) 6-7, pp. 609-620
Persistent link: https://www.econbiz.de/10007103666
Cover Image
Managerial implications of predicting purchase behavior from purchase intentions: a retail patronage case study
Newberry, C.Robert; Klemz, Bruce R.; Boshoff, Christo - In: The journal of services marketing 17 (2003) 6, pp. 609-620
Persistent link: https://www.econbiz.de/10007104188