Managerial implications of predicting purchase behavior from purchase intentions: a retail patronage case study
Year of publication: |
2003
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Authors: | Newberry, C.Robert ; Klemz, Bruce R. ; Boshoff, Christo |
Published in: |
The journal of services marketing. - Bradford : Emerald, ISSN 0887-6045, ZDB-ID 10271405. - Vol. 17.2003, 6-7, p. 609-620
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