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The impact of loss aversion and diminishing sensitivity on airline revenue : price sensitivity in cabin classes
Nicolau, Juan Luis; Shin, Hakseung; Kim, Bora; … - In: Journal of travel research : a quarterly publication of … 62 (2023) 3, pp. 685-698
Persistent link: https://www.econbiz.de/10014245642
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Satisfaction and expenditure in wineries : a prospect theory approach
Sellers Rubio, Ricardo; Nicolau, Juan Luis - In: Journal of hospitality & tourism research : JHTR ; the … 47 (2023) 2, pp. 354-374
Persistent link: https://www.econbiz.de/10014230021
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The bundling strategy : the one-click effect on loss aversion
Nicolau, Juan Luis; Sellers Rubio, Ricardo - In: Journal of hospitality & tourism research : JHTR ; the … 44 (2020) 4, pp. 704-712
Persistent link: https://www.econbiz.de/10012212634