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Consumer decision processes : marketing and advertising implications
Nicosia, Francesco M. - 1966
Persistent link: https://www.econbiz.de/10000575188
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Advertising management, consumer behavior, and simulation
Nicosia, Francesco M. - In: Journal of advertising research 8 (1968) 1, pp. 29-37
Persistent link: https://www.econbiz.de/10002576016
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Brand choice : toward behavioral-behavioristic models
Nicosia, Francesco M. - In: Behavioral and management science in marketing, (pp. 12-55). 1978
Persistent link: https://www.econbiz.de/10002576030
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Consumer behavior : can economics and behavioral science converge?
Nicosia, Francesco M. - In: California management review 16 (1973) 2, pp. 71-78
Persistent link: https://www.econbiz.de/10002576039
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Perceived risk, information processing, and consumer behavior
Nicosia, Francesco M. - In: The journal of business : B 42 (1969) 2, pp. 162-166
Persistent link: https://www.econbiz.de/10002576085
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On the study of consumer typologies
Myers, John G.; Nicosia, Francesco M. - In: Journal of marketing research : JMR 5 (1968) 2, pp. 182-193
Persistent link: https://www.econbiz.de/10002551997
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Sociology and the study of consumers
Glock, Charles Y.; Nicosia, Francesco M. - In: Analytical viewpoints in marketing management, (pp. 29-40). 1968
Persistent link: https://www.econbiz.de/10002448388
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Toward a modell of consumer decision making
Nicosia, Francesco M. - In: Proceedings of the Winter Conference of the American … (1962), pp. 422-437
Persistent link: https://www.econbiz.de/10003640271
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Opinion leadership and the flow of communication: Some problems and prospects
Nicosia, Francesco M. - In: Proceedings of the Winter Conference of the American … (1965), pp. 340-358
Persistent link: https://www.econbiz.de/10003640272
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Analog experiments with a model of consumer attitude change
Carman, James M.; Nicosia, Francesco M. - In: Proceedings of the Winter Conference of the American … (1965), pp. 246-257
Persistent link: https://www.econbiz.de/10003509955