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Anthropomorphic responses to new-to-market logos
Payne, Collin R.; Hyman, Michael R.; Niculescu, Mihai; … - In: Journal of marketing management : MM 29 (2013) 1/2, pp. 122-140
Persistent link: https://www.econbiz.de/10009733430
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When interruptions can boost sales : an on-line versus memory-based perspective
Xu, Lina; Niculescu, Mihai; Hyman, Michael R. - In: International journal of consumer studies 47 (2023) 5, pp. 1733-1748
Persistent link: https://www.econbiz.de/10014335631
Cover Image
Anthropomorphic responses to new-to-market logos
Payne, Collin R.; Hyman, Michael R.; Niculescu, Mihai; … - In: Journal of marketing management : MM 29 (2013) 1, pp. 122-140
Persistent link: https://www.econbiz.de/10010093122