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~person:"Niculescu, Mihai"
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Niculescu, Mihai
Hyman, Michael R.
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Anthropomorphic responses to new-to-market logos
Payne, Collin R.
;
Hyman, Michael R.
;
Niculescu, Mihai
; …
- In:
Journal of marketing management : MM
29
(
2013
)
1/2
,
pp. 122-140
Persistent link: https://www.econbiz.de/10009733430
Saved in:
2
When interruptions can boost sales : an on-line versus memory-based perspective
Xu, Lina
;
Niculescu, Mihai
;
Hyman, Michael R.
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1733-1748
Persistent link: https://www.econbiz.de/10014335631
Saved in:
3
Anthropomorphic responses to new-to-market logos
Payne, Collin R.
;
Hyman, Michael R.
;
Niculescu, Mihai
; …
- In:
Journal of marketing management : MM
29
(
2013
)
1
,
pp. 122-140
Persistent link: https://www.econbiz.de/10010093122
Saved in:
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