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Anthropomorphic responses to new-to-market logos

Payne, Collin R.; Hyman, Michael R.; Niculescu, Mihai; … - In: Journal of marketing management : MM 29 (2013) 1/2, pp. 122-140

Persistent link: https://www.econbiz.de/10009733430

Social meaning in supermarkets as a direct route to improve parents' fruit and vegetable purchases

Payne, Collin R.; Niculescu, Mihai - In: Agricultural and resource economics review : ARER 41 (2012) 1, pp. 124-137

Persistent link: https://www.econbiz.de/10009667127

One-to-one and one-to-many business relationship marketing : toward a theoretical framework

Niculescu, Mihai; Payne, Collin R.; Krishnan, Vijaykumar - In: Journal of business-to-business marketing 20 (2013) 2, pp. 51-64

Persistent link: https://www.econbiz.de/10009760639

Consumer consumption intentions of smaller packaged snack variants

Payne, Collin R.; Niculescu, Mihai; Barney, Chet E. - In: International journal of consumer studies 38 (2014) 3, pp. 238-242

Persistent link: https://www.econbiz.de/10010381476

Consumer response to interruption features and need for cognitive closure

Niculescu, Mihai; Payne, Collin R.; Luna-Nevarez, … - In: Journal of consumer behaviour : an international … 13 (2014) 1, pp. 60-72

Persistent link: https://www.econbiz.de/10010255530

A Method for Evaluating and Selecting Field Experiment Locations

Trafimow, David - 2016

When marketing researchers perform field experiments, it is crucial that the experimental location and the control location are comparable. At present, it is difficult to assess the comparability of field locations because there is no way to distinguish differences between locations that are due...

Persistent link: https://www.econbiz.de/10012999927

Using mirrors and social norms to improve fruit and vegetable purchases in grocery stores

Niculescu, Mihai; Payne, Collin R.; Just, David - In: Marketing from information to decision 9 (2016), pp. 69-70

Persistent link: https://www.econbiz.de/10011657546

Anthropomorphic responses to new-to-market logos

Payne, Collin R.; Hyman, Michael R.; Niculescu, Mihai; … - In: Journal of marketing management : MM 29 (2013) 1, pp. 122-140

Persistent link: https://www.econbiz.de/10010093122

One-to-One and One-to-Many Business Relationship Marketing: Toward a Theoretical Framework

Niculescu, Mihai; Payne, Collin R.; Krishnan, Vijaykumar - In: Journal of business-to-business marketing 20 (2013) 2, pp. 51-64

Persistent link: https://www.econbiz.de/10010157590

Social meaning in supermarkets as a direct route to improve parents' fruit and vegetable purchases

Payne, Collin R.; Niculescu, Mihai - In: Agricultural and resource economics review : ARER 41 (2012) 1, pp. 124-137

Persistent link: https://www.econbiz.de/10010048559