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The impact of the number of scale points, dispositional factors, and the status quo decision heuristic on scale reliability and response accuracy
Weathers, Danny; Sharma, Subhash; Niedrich, Ronald W. - In: Journal of business research : JBR 58 (2005) 11, pp. 1516-1524
Persistent link: https://www.econbiz.de/10006714951
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Reference Price and Price Perceptions: A Comparison of Alternative Models
Niedrich, Ronald W.; Sharma, Subhash; Wedell, Douglas H. - In: Journal of consumer research : JCR ; an … 28 (2001) 3, pp. 339-354
Persistent link: https://www.econbiz.de/10006656191
Cover Image
The impact of the number of scale points, dispositional factors, and the status quo decision heuristic on scale reliability and response accuracy
Weathers, Danny; Sharma, Subhash; Niedrich, Ronald W. - In: Journal of Business Research 58 (2005) 11, pp. 1516-1524
Persistent link: https://www.econbiz.de/10005474367