Narrow search
Showing 1 - 4 of 4
Cover Image
Determining the key factors of customer-brand relationship investment dimensions : insights from Malaysian mobile phone users
Zuraidah Zainol; Norjaya Mohd. Yasin; Nor Asiah Omar; … - In: Journal of relationship marketing : innovations & … 13 (2014) 4, pp. 318-342
Persistent link: https://www.econbiz.de/10010474271
Cover Image
Contingent effects of decision-making and customer centricity on public-sector innovation success
Nik Mohd Hazrul Nik Hashim; Yap Hock Ann; Amin Ansary; … - In: Journal of nonprofit & public sector marketing 34 (2022) 1, pp. 36-70
Persistent link: https://www.econbiz.de/10012802212
Cover Image
The effect of private label brand credibility on consumer purchase intention : the mediating role of relational variables
Najeeb Ullah Shah; Selvaraj, Rajni; Nik Mohd Hazrul Nik … - In: Middle East journal of management : MEJM 7 (2020) 5, pp. 471-491
Persistent link: https://www.econbiz.de/10012392734
Cover Image
Entrepreneurial orientation and performance of SMEs : the roles of marketing capabilities and social media usage
Susanto, Perengki; Mohammad Enamul Hoque; Najeeb Ullah Shah - In: Journal of entrepreneurship in emerging economies 15 (2023) 2, pp. 379-403
Persistent link: https://www.econbiz.de/10014310975