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Nilsson, Johan
Kjellberg, Hans
62
Hagberg, Johan
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Epistemologies in the wild : local knowledge and the notion of performativity
Nilsson, Johan
;
Helgesson, Claes-Fredrik
- In:
Marketing performativity : theories, practices and devices
,
(pp. 16-36)
.
2017
Persistent link: https://www.econbiz.de/10011616284
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2
Epistemologies in the wild : local knowledge and the notion of performativity
Nilsson, Johan
;
Helgesson, Claes-Fredrik
- In:
Journal of marketing management : MM
31
(
2015
)
1/2
,
pp. 16-36
Persistent link: https://www.econbiz.de/10010511388
Saved in:
3
Influencer marketing and the "gifted" product : framing practices and market shaping
Nilsson, Johan
;
Murto, Riikka
;
Kjellberg, Hans
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
11/12
,
pp. 982-1011
Persistent link: https://www.econbiz.de/10014427133
Saved in:
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