Epistemologies in the wild : local knowledge and the notion of performativity
Year of publication: |
2015
|
---|---|
Authors: | Nilsson, Johan ; Helgesson, Claes-Fredrik |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 31.2015, 1/2, p. 16-36
|
Subject: | performativity | actionability | market research | epistemology | epistemography | Marktforschung | Market research | Erkenntnistheorie | Epistemology |
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