Azzone, Giovanni; Bianchi, Raffaella; Noci, Giuliano - In: Management Decision 38 (2000) 7, pp. 470-479
The Internet and World Wide Web are creating new business opportunities, in particular increasing the performance of communication, sales and post‐sales. In surfing the Web it is possible to see several tools a company can implement on its site: among them, description of products and...