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Social connections and the persuasiveness of viral campaigns in social network sites : persuasive intent as the underlying mechanism
Noort, Guda van; Antheunis, Marjolijn L.; Reijmersdal, … - In: Journal of marketing communications 18 (2012) 1, pp. 39-53
Persistent link: https://www.econbiz.de/10009508029
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Interactivity in brand web sites : cognitive, affective, and behavioral responses explained by consumers' online flow experience
Noort, Guda van; Voorveld, Hilda A. M.; Reijmersdal, … - In: Journal of interactive marketing : a quarterly … 26 (2012) 4, pp. 223-234
Persistent link: https://www.econbiz.de/10009631552
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Shopping in augmented reality : the effects of spatial presence, personalization and intrusiveness on app and brand responses
Smink, Anne R.; Reijmersdal, Eva A. van; Noort, Guda van; … - In: Journal of business research : JBR 118 (2020), pp. 474-485
Persistent link: https://www.econbiz.de/10012288634
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Processes and effects of targeted online advertising among children
Reijmersdal, Eva A. van; Rozendaal, Esther; Smink, Nadia; … - In: International journal of advertising : the quarterly … 36 (2017) 3, pp. 396-414
Persistent link: https://www.econbiz.de/10011707392
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Branded apps : explaining effects of brands' mobile phone applications on brand responses
Noort, Guda van; Reijmersdal, Eva A. van - In: Journal of interactive marketing : a quarterly … 45 (2019), pp. 16-26
Persistent link: https://www.econbiz.de/10011997971
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What drives blockchain technology adoption in the online advertising ecosystem? : an interview study into stakeholders' perspectives
Antsipava, Dasha; Strycharz, Joanna; Reijmersdal, Eva A. van - In: Journal of business research : JBR 171 (2024), pp. 1-13
Persistent link: https://www.econbiz.de/10014541888
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Consumers' use of augmented reality apps : prevalence, user characteristics, and gratifications
Smink, Anne R.; Reijmersdal, Eva A. van; Noort, Guda van - In: Journal of advertising 51 (2022) 1, pp. 85-94
Persistent link: https://www.econbiz.de/10013362253