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Social media and consumer engagement : the case of Malaysian student entrepreneurs

Al-Mamun, Abdullah; Che Nawi, Noorshella; Noorul Azwin … - In: Journal of Asia Pacific business 21 (2020) 3, pp. 185-206

Persistent link: https://www.econbiz.de/10012258228

Acceptance and usage of social media as a plattform among student entrepreneurs

Che Nawi, Noorshella; Al-Mamun, Abdullah; Noorul Azwin … - In: Journal of small business and enterprise development 24 (2017) 2, pp. 375-393

Persistent link: https://www.econbiz.de/10011706989

Effect of participation in development initiatives on competitive advantages, performance, and sustainability of micro-enterprises in Malaysia

Al-Mamun, Abdullah; Muniady, Rajennd; Noorul Azwin … - In: Contemporary economics 15 (2021) 2, pp. 122-137

This study assessed the impact of micro-enterprise development initiatives (commonly provide access to financial services and micro-enterprise development training programs to low-income households) upon competitive advantages, performance, and sustainability of micro-enterprises owned and...

Persistent link: https://www.econbiz.de/10012544312