Social media and consumer engagement : the case of Malaysian student entrepreneurs
Year of publication: |
2020
|
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Authors: | Al-Mamun, Abdullah ; Che Nawi, Noorshella ; Noorul Azwin Binti Md Nasir ; Syed Ali Fazal |
Published in: |
Journal of Asia Pacific business. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1528-6940, ZDB-ID 2113041-3. - Vol. 21.2020, 3, p. 185-206
|
Subject: | e-commerce | IT diffusion and adoption | technology acceptance model | Social Web | Social web | Innovationsakzeptanz | Innovation adoption | Malaysia | Innovationsdiffusion | Innovation diffusion | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce |
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