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Norman Kennedy, Karen
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Customer Mind-Set of Employees Throughout the Organization
Norman Kennedy, Karen
;
Lassk, Felicia G.
;
Goolsby, Jerry R.
- In:
Journal of the Academy of Marketing Science
30
(
2002
)
2
,
pp. 159-171
Persistent link: https://www.econbiz.de/10006151685
Saved in:
2
Implementing a Customer Orientation: Extension of Theory and Application
Norman Kennedy, Karen
;
Goolsby, Jerry R.
;
Arnould, Eric J.
- In:
Journal of marketing
67
(
2003
)
4
,
pp. 67-81
Persistent link: https://www.econbiz.de/10005931539
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