Listening in and out : listening to customers and employees to strengthen an integrated market-oriented system
Year of publication: |
September 2016
|
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Authors: | Reed, Kendra ; Goolsby, Jerry R. ; Johnston, Michelle K. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 69.2016, 9, p. 3591-3599
|
Subject: | Market orientation | Listening to customers | Listening to employees | Organizational listening environment | Internal marketing orientation | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing | Unternehmenskultur | Corporate culture |
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