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CSR, relationship quality, loyalty and psychological connection in sports

Nyadzayo, Munyaradzi W.; Leckie, Civilai; McDonald, Heath - In: Marketing intelligence & planning 34 (2016) 6, pp. 883-898

Persistent link: https://www.econbiz.de/10011572260

Promoting brand engagement behaviors and loyalty through perceived service value and innovativeness

Leckie, Civilai; Nyadzayo, Munyaradzi W.; Johnson, Lester W. - In: Journal of Services Marketing 32 (2018) 1, pp. 70-82

Purpose: The purpose of this study is to investigate the role of perceived value and innovativeness (service concept newness and relative advantage) in promoting customer brand engagement behaviors (CBEBs) and brand loyalty. Design/methodology/approach: The conceptual model was empirically...

Persistent link: https://www.econbiz.de/10012077129

The impact of relational drivers on customer brand engagement and brand outcomes

Nyadzayo, Munyaradzi W.; Leckie, Civilai; Johnson, Lester W. - In: The journal of brand management : an international journal 27 (2020) 5, pp. 561-578

Persistent link: https://www.econbiz.de/10012297830

Customer engagement and organizational performance: a service-dominant logic perspective

Leckie, Civilai; Nyadzayo, Munyaradzi W.; Johnson, Lester W. - In: Handbook of research on customer engagement, (pp. 311-328). 2019

Persistent link: https://www.econbiz.de/10013163393