Ahmadi, Hormoz; O'Cass, Aron; Miles, Morgan P. - In: Journal of Business Research 67 (2014) 5, pp. 704-709
The current study extends work on resource-based theory (RBT) by exploring resource—capability complementarity in a new context—that of new technology ventures' (NTVs) first product (FP) commercialization in India. This study examines the influence of marketing and technology...