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International procurement practices: A matter of relationships
Herbig, Paul; O'Hara, Brad - In: Management decision : MD 34 (1996) 4, pp. 41-45
Persistent link: https://www.econbiz.de/10006585947
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Measuring Trade Show Effectiveness: An Effective Exercise?
Herbig, Paul; O'Hara, Brad; Palumbo, Fred - In: Industrial marketing management : the international … 23 (1994) 2, pp. 165-170
Persistent link: https://www.econbiz.de/10006349439
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Industrial Trade Shows Abroad - An Effective Way to Enter Foreign Markets
O'Hara, Brad; Palumbo, Fred; Herbig, Paul - In: Industrial marketing management : the international … 22 (1993) 3, pp. 233-238
Persistent link: https://www.econbiz.de/10006358893
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Differences in Trade Show Behavior Between Manufacturers and Service-Oriented Firms
Herbig, Paul; Palumbo, Fred; O'Hara, Brad - In: Journal of professional services marketing 14 (1996) 2, pp. 55-78
Persistent link: https://www.econbiz.de/10007075526
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Preannouncements : their role in reputation management
Herbig, Paul; O'Hara, Brad - In: Corporate communications : an international journal 3 (1998) 1, pp. 18-22
Persistent link: https://www.econbiz.de/10008715429
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Differences between trade show exhibitors and non-exhibitors
Herbig, Paul; O'Hara, Brad; Palumbo, Fred - In: The journal of business & industrial marketing 12 (1997) 5-6, pp. 368-382
Persistent link: https://www.econbiz.de/10007364142