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Odoom, Priscilla Teika
Narteh, Bedman
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Consumer acceptance of online display advertising : the effects of ad characteristics and attitude toward online advertising
Odoom, Priscilla Teika
;
Narteh, Bedman
;
Odoom, Raphael
- In:
International journal of internet marketing and …
16
(
2022
)
4
,
pp. 317-343
Persistent link: https://www.econbiz.de/10013256312
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