We study the spread of exogenous demand shocks generated by book reviews featured on the Oprah Winfrey TV show and published in the New York Times through the online co-purchase recommendation network on Amazon.com. We leverage the co-purchase recommendation network on Amazon.com to determine...

We define an economic network as a linked set of entities, where links are created by actual realizations of shared economic outcomes between entities. Such aggregations, which include a wide variety of Web-based product networks, are becoming increasingly available for business use. We analyze...

Online commercial interactions have increased dramatically over the last decade, leading to the emergence of networks that link the e-commerce landing pages of related products to one another. Our paper conjectures that the explicit visibility to consumers of such ldquo;product networksrdquo;...

Online commercial interactions have increased dramatically over the last decade, leading to the emergence of networks that link the electronic commerce landing pages of related products to one another. Our paper conjectures that the explicit visibility of such "product networks"can alter demand...