The visible hand? : demand effects of recommendation networks in electronic markets
Year of publication: |
2012
|
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Authors: | Oestreicher-Singer, Gal ; Sundararajan, Arun |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 58.2012, 11, p. 1963-1981
|
Subject: | Amazon.com Inc. | Social Web | Social web | Online-Handel | Online retailing | Virales Marketing | Viral marketing |
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