Ezeh, Precious Chikezie; Okeke, Titus Chukwuemezie; … - In: Journal of Islamic Marketing 13 (2021) 12, pp. 2542-2562
Purpose: Religion is one of the factors that are considered in developing marketing strategy. Therefore, the purpose of this study is to examine the moderating role of religion (Islam and Christianity) in the relationship between SERVQUAL dimensions and satisfaction of hotel guest in Nigeria....