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An empirical study of isolating mechanisms in UK companies
Oktemgil, Mehmet; Greenley, Gordon E.; Broderick, Amanda J. - In: European Journal of Operational Research 122 (2000) 3, pp. 638-655
Persistent link: https://www.econbiz.de/10005337974
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An Investigation of Modulator Effects on Alignment Skill
Greenley, Gordon E.; Oktemgil, Mehmet - In: Journal of business research : JBR 39 (1997) 2, pp. 93-106
Persistent link: https://www.econbiz.de/10006736177
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3. A development of the domain of marketing planning
Greenley, Gordon E.; Oktemgil, Mehmet - In: Journal of marketing management : MM 12 (1996) 1-3, pp. 29-52
Persistent link: https://www.econbiz.de/10007001856
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A Comparison of Slack Resources in High and Low Performing British Companies
Greenley, Gordon E.; Oktemgil, Mehmet - In: Journal of management studies : JMS 35 (1998) 3, pp. 377-398
Persistent link: https://www.econbiz.de/10005901381
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Consequences of high and low adaptive capability in UK companies
Oktemgil, Mehmet; Greenley, Gordon - In: European journal of marketing : EJM 31 (1997) 7-8, pp. 445-466
Persistent link: https://www.econbiz.de/10006100340
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Integrated marketing for SMEs in the global marketplace
Wright, Len Tiu; ul-Haq, Rehan; Oktemgil, Mehmet - In: Journal of direct, data and digital marketing practice … 7 (2005-06) 3, pp. 216-238
Persistent link: https://www.econbiz.de/10008127203