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Marketing China to U.S. travelers through electronic word-of-mouth and destination image : taking Beijing as an example

Li, Ran; Luo, Zhenpeng; Bilgihan, Anil; Okumus, Fevzi - In: Journal of vacation marketing 27 (2021) 3, pp. 267-286

Persistent link: https://www.econbiz.de/10012593253

Understanding the consumer experience : an exploratory study of luxury hotels

Walls, Andrew; Okumus, Fevzi; Wang, Youcheng; Kwun, … - In: Journal of hospitality marketing & management 20 (2011) 1/2, pp. 166-197

Persistent link: https://www.econbiz.de/10008934217

Cognition and affect interplay : a framework for the tourist vacation decision-making process

Walls, Andrew R.; Okumus, Fevzi; Wang, Youcheng - In: Journal of travel and tourism marketing 28 (2011) 5/6, pp. 567-582

Persistent link: https://www.econbiz.de/10009374115

Assessing the web-based destination marketing activities : a relationship marketing perspective

Cobos, Liza M.; Wang, Youcheng; Okumus, Fevzi - In: Journal of hospitality marketing & management 18 (2009) 4, pp. 421-444

Persistent link: https://www.econbiz.de/10003862061

An epistemological view of consumer experiences

Walls, Andrew R.; Okumus, Fevzi; Wang, Youcheng; Kwun, … - In: International journal of hospitality management 30 (2011) 1, pp. 10-21

Persistent link: https://www.econbiz.de/10008821997

Regional destination marketing: a collaborative approach

Naipaul, Sandra; Wang, Youcheng; Okumus, Fevzi - In: Journal of travel and tourism marketing 26 (2009) 5/6, pp. 462-481

Persistent link: https://www.econbiz.de/10003891968

The impact of social media activities on brand image and emotional attachment

Barreda, Albert A.; Nusair, Khaldoon; Wang, Youcheng; … - In: Journal of Hospitality and Tourism Technology 11 (2020) 1, pp. 109-135

Purpose: The study aims to develop a theoretical model that portrays the antecedents of emotional attachment in the travel context by combining branding, marketing and information systems theories. Design/methodology/approach: The authors gather empirical data through a Web-based questionnaire...

Persistent link: https://www.econbiz.de/10012186897

Understanding the Consumer Experience: An Exploratory Study of Luxury Hotels

Walls, Andrew; Okumus, Fevzi; Wang, Youcheng; Kwun, … - In: Journal of hospitality marketing & management 20 (2011) 2, pp. 166-198

Persistent link: https://www.econbiz.de/10008781184